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Core Concept: A premium wellness lifestyle brand for pets, replacing utility-focused pet retail with design, personalization, and high-quality active ingredients.Product Offering: Comprehensive range of nutritional consumables (grain-free, human-grade wet foods), interactive toys, custom walk-gear, functional home bedding, and specialized grooming care products.Differentiating Features: In-house state-of-the-art manufacturing facilities, personalized AI-driven digital care profiles, breed-specific professional spa treatments, and dedicated non-profit street animal support through the HUFT Foundation.

HUFT is India’s luxury, design-driven omnichannel pet care brand focusing on "Mindful Pet Parenting." Founded in 2008, the company operates as a full-stack ecosystem providing premium private-label and curated third-party pet products, including premium organic food, custom apparel, orthopedic bedding, treats, and interactive toys. In addition to its dominant direct-to-consumer (DTC) e-commerce presence, the brand features a specialized retail footprint with over 100 experience centers and 80+ professional pet spas across major high-income urban markets in India.

Heads Up For Tails – New Alipore

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